Wednesday, January 12, 2011

Design for the Home-based Entrepreneurs: Using Sustainable Strategies

REDEFINE IT :: there are no failures, just learning experiences. (Shit I might have to fail this one)
DEPERSONALIZE IT :: analyze your mistakes, but you won't learn anything if you're too busy beating yourself up for it.
CHANGE IT :: you know what you did wrong, the hard part is changing your behavior. Be patient and forgiving because change takes time.
MOVE ON :: "Pick yourself up, brush yourself off, and start all over again."
-- :: Get over it, and Stay over it :: --
"When we are stuck in the past, we can't move forward." Because once you're over those old defeats, you've got a better chance for new victories."

STRATEGY: Mission Statement- "If you don't know where your going, how will you know when you're lost?"
-Brief Description
-A vision of what you want to become
-The philosophies + values that will characterize your actions
-Key strategies for reaching your goals
-What distinguishes you from your competition

Developing Your Strategic Position: this differentiates you from others. (Vectorworks) Offer unique, special and difficult/impossible to replicate.
Finding Your Niche: when thinking about choosing a specialization ask, is it Sizable [Market segment should be distinct, but not too small], Reachable [should be publications, organizations, or events for your specific market- to let them know you exist], Self-defining [potential market should have/feel they have special needs. That is why they want a specialist. Specialists also typically charge higher prices]