Get a Solid Foundation: "Build one business at a time." Impossible to develop sales channel until the first is developed.
Identify Current Secondary Sources of Sales:
Develop a Plan: Cultivating a new sales channel is very much like starting a new business. (*Hire Help) Research the market & interview prospective customers, create a budget, and develop a plan.
Focus on One New Channel at a Time: Don't try too many things at once; success is more likely if you focus your efforts.
Renew Your Enthusiasm: Remember the energy you had when you first started? STRETCH YOUR WINGS AGAIN. (and I am getting my inertia)
Competition?
Inertia = Customers have the option NOT to buy at all. Emphasis on [=] It's not enough for you to know the customer needs your products and service. The customer must truly believe they need YOU. (ex. someone with a Pressing, Pungent NEED. Emergency.)
"They don't do what they should do, they do what they have to do or want to do."
How will you compete against inertia? How will you make customers recognize they truly need or badly want you product/service?
If you are taking on the competition, you also have to understand all the other ways for customers to spend their money.
