Address some real and important NEED/DESIRE. "Anything that won't sell, I don't want to invent." TEdison. With Strength in some of these areas (or atleast one) you will be Truly Competitive.
Offer something New and Better: Lower prices, faster speed, greater reliability, technically advanced.
Discover an Under-served Market: Niche Market
Offer Increased Integration: More services in one.
