"Training -Wheel Business" in Consulting costs little to start with a Comp, Cards, and a phone. Advertising is Networking Events with more time to LEARN. Start with the small businesses, and end with corporate clients. Give yourself the opportunity to learn while preparing to be ready for other chances.
Low-start up and Low overhead: minimal fixed expenses will make it easier to pay monthly bills.
Proven Service/Product: It's easier to get a piece of an existing market than to build a new one.
Established Marketing channels: It's easier and cheaper to sell services/products through proven methods, trade shows, networking events, and the newspaper.
Simple Sales Structure: Direct sales w/customer-client
A Niche: It's must easier to compete for customers when you specialize. By Clearly targeting a specific market- a specific industry or demographic group- you'll make the most of your marketing dollars and can command higher prices.
